Category viral

BRAND NEW WORLD…NOW FREE!

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So┬áthen I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]

BEST CAR CAMPAIGN OF THE YEAR…EXPERIENTIALLY

Absolutely awesome way to prove a point! And it’s a great example of spanning the digital-to-physical bridge.