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HELLO YOU….

I believe that creativity can solve anything. Yes, I know how trite and flippant that sentence seems. I’ve been trying to avoid writing trite and flippant sentences for as long as I can remember. What I mean is that when imbued with purpose and empathy and fearlessness, the process of creativity can lead to some […]

ALEX BOGUSKY & I TALK ABOUT, UM, “STICKY” EXPERIENTIAL

This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]

The Best of SXSWi Is All Experiential

Holy moley, it’s been a while since I posted here. Sorry for the long-absence, but apparently I am still confused as to the modus operandi of writing a blog. But I digress. The agency and marketer wank-fest know as SXSWi should be renamed SXSWe, because pretty much everything about it is more experiential than interactive. […]

Oi Vey! A Yiddish Phone Is An Experience In Itself

We tend to think of experiential marketing as a “physical” activity — events, demos, sampling, retailtainment, etc. Progressive marketers are now building bridges between the physical to the digital — just check out all the Cannes winners this year and last. But we tend to forget that the product is an experience, too. At CP+B, […]

AN EXPERIENTIAL APP THAT LITERALLY PLUGS INTO THE PRODUCT? I’M IN LOVE, BABY.

Please, just witness the experiential awesomeness of this. 

FIRST-EVER EXPERIENTIAL ALBUM = AWESOME

Found this entry on the excellent Brand Flakes for Breakfast (thanks Ocean!) and it sort of blew my mind, because the possibilities of this idea extending into the brand world are astounding. Check this out: Ever drive through a desert or wide-open plain and think, man, it would be awesome if Kashmir came on my ipod […]

A BAD EXPERIENCE IS BRAND DEATH

File this under the “duh, how much more proof do you need” category. According to another study — this one from Satmetrix — one in five US consumers says a bad customer experience leads him/her to switch brands. No shit. Really? “These findings suggest that companies can improve customer retention and acquisition by reallocating a […]

THIS IS SO PRECIOUS: AN EXPERIENTIAL BIKE

  I just love this. From NYC-based agency Breakfast, this project was in support of the Livestrong Foundation. http://www.youtube.com/e/Bb1UwQfeZIk

FROM TV TO EXPERIENTIAL: CHRYSLER’S OPENING DETROIT EMBASSIES

What a great example of an idea permutating throughout the system. After the success of the "Imported from Detroit" spots aired during the Super Bowl, Chrysler's agency Weiden & Kennedy is working on transforming teh dealerships into Detroit embassies. According to this article in Ad Age, "Chrysler will launch a line of merchandise in the […]

ATTENTION SHOPPERS: RETAIL IS OUTERACTIVE

In this subdued retail frenzy called “the Holidays,” a few rather telling and prescient mainstream articles have caught my attention. Why prescient? Because they begin to portend the emergence of an “outeractive” shopping behavior — the digital and physical are blending to create unique experiences. The first piece of news from Fortune Magazine should not […]

THIS IS WHAT BOGUSKY THINKS ABOUT ME….

  This is what Alex said about the interview: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I not be strangely flattered?

DIGITAL: JOSE CUERVO’S CUE THE CAB

  This is by far the easiest way to call a cab wherever you are. Not only did we win plaudits for a very easy-to-use app, progressive groups applauded our social responsibility message.

TRADITIONAL: AXE HAIR

  This cinema ad used the movie-watching occasion to celebrate the hair play that goes on between guys and girls, and use a cool medium like shadow puppets to surprise and delight the audience.