Category Television

TV SPOTS ARE “TRAILERS FOR EXPERIENCES”

Finally, someone has said what I’ve been hinting at the past year: TV commercials are becoming either recaps of experiences (like the Hyundai test-drive spots, for instance) or trailers for experiences. The days when a spot can carry the message are over, because the experience is the message. Check out this interview with Shiv Singh, […]

BEST CAR CAMPAIGN OF THE YEAR…EXPERIENTIALLY

Absolutely awesome way to prove a point! And it’s a great example of spanning the digital-to-physical bridge.

AN EXPERIENTIAL WAY TO WATCH THE CHAMPIONS LEAGUE

I’ve suffered this season. I’m an Arsenal fan. So the Champions League (and the Premier League, for that matter) has been an unhappy place for me. But it doesn’t have to be, now thanks to Heineken and AKQA. Check out this live game they developed, so that fans can play along while watching the game […]

SAMPLING FROM TV…FINALLY

Leave it to Pepsi to finally make TV marketing somewhat useful. According to Ad Age, here’s how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of […]

BACK BY POPULAR DEMAND: BOGUSKY SAYS EXPERIENTIAL IS “GOOD SHIT”

I’ll be totally transparent: I’ve never made it past the three-minute mark on this “interview.” I just have a hard time seeing myself on camera, especially next to a guy who, I think, makes it a point to be the smartest guy in the room. I dig Alex. I give him much respect and applaud […]

EXPERIENTIAL TV

Here’s another example of experiential campaigns being concoted in order to create compelling content. This time, it comes from over the pond for English tea brand Yorkshire. The brand, owned by Taylors of Harrogate, has sent a group of staff on a US road trip to meet British expats yearning for a ‘proper’ cup of […]

LATEST TREND: EXPERIENTIAL CAMPAIGNS USED AS TV SPOTS

The experience may make advertising authentic again. I've been harping lately that the future of our industry is found in the bridges we build between digital and physical experiences. Take, for instance, this freakin' awesome experience / stunt for Mitsubishi from 180 LA. But I've also been noticing that experiential campaigns are now being filmed […]