Category stunt

TOTALLY EXPERIENTIAL…FROM MICROSOFT?

I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. ­čśë

THE VENUE IS THE EXPERIENCE: AWESOME SPORTS EVENTS

This is a crazy cool pictorial of some of the most interesting and “experiential” sporting events ever. What caught my attention was that the venue is in itself an experience, but the action itself is not. In fact, the actual sporting event is practically irrelevant — it could be a football game, a hockey game, […]

PEPSI’S ANSWER TO COKE’S HAPPINESS MACHINE

I’m a fan of live advertising, especially if that experience surprises and delights people — giving them something more than just a message or impression. That’s why I’ve written about Coke’s Happiness Machine campaign — a campaign that tries to faithfully deliver on the brand promise in a way that a tagline just can’t. So […]

FORGET POP-UP STORES. GO WITH POP-UP MALLS INSTEAD

Love this. Although I think Puma created the first mega-store composed entirely of shipping containers, a new company called Boxpark is putting dozens of containers together to create┬á pop-up malls in the UK. The beauty of the concept, obviously, is rooted in the old adage that if you can’t bring Mohammed to the mountain, bring […]

GIANT MATTEL TRACK IS FREAKIN’ COOL

Enlargement is a┬áreally easy but truly effective way for brands and products to create experiences. In other words, make shit big and people will be memorably impressed. But a good experiential campaign gives a reason for the largesse, and contextually connects it to an event or physical location. For instance, this campaign for Mattel: Mattel […]