Category sampling

PEPSI’S ANSWER TO COKE’S HAPPINESS MACHINE

I’m a fan of live advertising, especially if that experience surprises and delights people — giving them something more than just a message or impression. That’s why I’ve written about Coke’s Happiness Machine campaign — a campaign that tries to faithfully deliver on the brand promise in a way that a tagline just can’t. So […]

SAMPLING FROM TV…FINALLY

Leave it to Pepsi to finally make TV marketing somewhat useful. According to Ad Age, here’s how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of […]