Category retail

2014 Advertising Week (#AWXI) Speech

For those of you interested in the changing face of cause marketing — and the crazy hair flip I’m rocking — here’s a link to a recent speech I was honored to deliver at Advertising Week. Comments and diatribes welcome! http://adweek.mlbam.com/video/topic/94337640/v36709043      

NIGERIA’S FIRST EVER EXPERIENTIAL MARKETING CONFERENCE

I’m really excited to be a part of this conference — XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:

BRAND NEW WORLD…NOW FREE!

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]

WHY BORDERS WENT BELLY UP

Interesting read here about why Borders imploded. The quote I took away is this: If you’re a retailer, loyal and engaged customers are six times more likely to visit your locations. Consumers are looking to be delighted, and only real brands that can engage customers can do that. Loyal customers follow “The Rule of Six”: […]

APPLE’S EXPERIENTIAL SECRETS REVEALED!

Well, sort of. Here’s a great paper from “customer experience authority” Mike Wittenstein. He’s good folks. Solid thinking. You should get the report here and read it thoroughly.