Category Random Experiences

BACK BY POPULAR DEMAND: BOGUSKY SAYS EXPERIENTIAL IS “GOOD SHIT”

I’ll be totally transparent: I’ve never made it past the three-minute mark on this “interview.” I just have a hard time seeing myself on camera, especially next to a guy who, I think, makes it a point to be the smartest guy in the room. I dig Alex. I give him much respect and applaud […]

AN INSIDE LOOK INTO EXPERIENTIAL

Great article in Ad Age today about the Hyundai Uncensored road show, which "aims to turn locals into Hyundai fans by putting them behind the wheel of a Hyundai Sonata, Toyota Camry or Honda Accord, taking them through their paces with a course consisting of hairpin turns, evasive maneuvers, high-speed straightaways and conditions that mimic […]

NEW YORK TIMES: EXPERIENCES PROMOTE FILMS…(DUH!)

The New York Times has a great article on the changing world of movie promotions. Instead of the Happy Meal tie-in (which has survived to this day, Darwin-esque in its ability to evolve), marketers are creating experiences — micro and macro — that bring the movie to life. I particularly like this experiential activation for […]

EXPERIENCE THE ANGST

I had heard of a bunch of metal-heads in an Eastern European country had wired up a junk yard with speakers and would invite their fellow head-bangers to come over and smash shit up while listening to deafening speed metal. It seemed like a most beautiful and sublime idea to me, an idea that could […]

SO POWERFUL IT HURTS

This is why I got in this game. This is why I am proud to be an experiential marketer. When I first learned of this campaign, I actually shed a tear. Amazing stuff. I am so indebted to Ryan at Gigunda Group for creating this “campaign,” in that not only has he and his team […]

A Dress Show for Salad Dressing

Here’s a pretty cool idea. Something on the lighter side. Let’s start this week with a little salad. Check this out, from Ad Age: Lettuce-trimmed ball gowns, walnut necklaces and fruity bikinis? Yes, you read that right. Salad dressing giant Wish-Bone hosted its second-annual summer salad fashion show in Grand Central’s Vanderbilt Hall. A cross […]

LIVE BY THE BLOG, DIE BY THE BLOG

I just love this story! AdPulp points out that popualr blogs like Kottke.org and Seth Godin’s blog do not allow for comments. Yes, that’s right. These bloggers — who presumably are auguring in a new two-way form of communication — don’t like one of the ways, namely, the one where you and me get to […]

THE BUBBLE REVOLUTION

In talking about a 50 Cent poster that has not yet been touched by the effort, Adrants points to an incredibly interesting campaign by New York-based art director and designer Ji Lee called The Bubble Project. The idea is simple, yet totally ingenious. Lee printed 15,000 blank dialogue bubble stickers, which are placed over ad […]

THE CONCERT IN YOUR HEAD

I took interest in a Wired article describing a San Francisco event called the Plug Music Festival. The festival is much like any other music shin-dig: a bunch of bands playing to a large, inebriated and engaged crowd of fans and their friends. Whether outside in a field or amphitheater, or inside some cavernous club, […]

MMM…MMM…BBQ

Erik Hauser of Swivel Media asked a rather simple question on the Experiential Marketing Forum yesterday, wanting to know what marketing "experience" EMF’s readers have had recently. The question sparked a recent memory for me, specifically, a restaurant I passed in Chicago on the way to a Steel Pulse show at the House of Blues […]

Freakin’ Out, Man!

A tiny aside from Iconoculture gives insight into a great experiential marketing idea for, say, Monster or Sony Music: A Lubia, Spain, scrap yard lets anyone get medieval on everything from computers and fax machines to mobile phones and cars. Customers are given a sledgehammer, goggles, a helmet, and a soundtrack of heavy-metal music. That’s […]