Category Press


Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]


My good friend, colleague and fellow experiential marketing sherpa Erik Hauser has released the fruits of a four-month project in conjunction with research firm IMI International. You get get the report at the Experiential Marketing Forum. My favorite set of findings so far, with so much more to read…:  All are optimistic about experiential marketing […]


According to an article in Adweek: As in past years, Reardon Smith Whittaker, a consultancy that coaches agencies on new business development, focused on why clients seek new agencies, what they look for and how satisfied they are with the results. The top-ranked reasons the respondents cited for launching reviews were unhappiness with their agency's […]

Blog Book Tour with Jonathan Tisch

Thanks to David Polinchock at Brand Experience Lab, I will be one of 6 bloggers hosting “hosting” Jonathan Tisch, CEO Of Loews Hotels and author of “Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience” at a blog book tour. I will be asking him questions and he will respond to them this upcoming […]


A quick (and surprising) update: Experience the Message has been chosen as a finalist for the National Business Book Award in Canada. Read the release here. I’m honored and quite taken aback. This is, after all, “one of Canada’s most prestigious literary awards,” one which is “presented annually to the author of an outstanding business-related […]


It’s been about a month since a lounge called Marshall McGearty opened up in the trendy Bucktown area of Chicago, and it’s still getting press. The reason, primarily, is that this lounge is the brainchild of tobacco powerhouse RJ Reynolds. It is, for all intents and purposes, an experiential campaign for cigarettes — and this […]


I’m impressed! When I was told that Marketing Magazine agreed to excerpt from my book, Experience the Message, I had initially envisioned a 500-word blurb that just took up some space in the magazine. Instead, they chose to print over 3,000 words of pure marketing genius (subjective plug) from yours truly. You can read it […]


From a CNN Money report comes this: NEW YORK ( – In a move away from its iconic burgers, McDonald’s is looking to new chicken products, coffee and fresh foods such as salads and fruits to help spur sales in 2006 and beyond, the president of McDonald’s North America, told a gathering Monday in New […]


EXPERIENCE THE MESSAGE was written-up in the January issue of Fast Company! I’m freakin’ thrilled. I love that pub. The writer was able to squeeze in Potty Palooza, Apple, the US Army and a reference to Joseph Jaffe’s “Life After the 30-Second Spot” into a tight and breathless mention. Anyway, here’s to you Fast Company! […]

The New Canadian

I very much like this article,Download TheNewCanadianMagazineWinter04-05_small.pdf  not only because the writer quotes me a lot (full disclosure: he’s a friend of mine) and not just because Erik Hauser and the IXMA are also extensively referenced. I like it because it aims to present experiential marketing in a very accessible manner, with an easy-going narrative […]

In Strategy Magazine

Don’t worry, I usually don’t toot my own horn much. But I got to let slip a bit of egoism and hubris here. I was recently featured on the cover of Strategy Magazine, the leading marketing magazine in Canada. The title of the article is "Brand Culture: The Experience Is the Sum of All Its […]