Category PERSONAL MUSINGS
I'm stoked. And wholly flattered. Alex has invited me to the FearLess Cottage for a chat, streamed live online at JustinTV. It's on tomorrow at 12pm MST. Check it out here.
I’ve arrived in Bombay, aka Mumbai, after a pleasant 32-hour sojourn via London and New Delhi, and although I should be passing out right now, I simply can’t. A quick walk around the hotel in this teeming and sultry city has got me juiced. I’m a good traveler. Rather, I think myself good at adaptation […]
In order to research my next book, I’m off to Mumbai to learn about marketing and advertising in India. I will be in Mumbai (many still call it Bombay) next Sunday through Wednesday. Not enough time, of course. But I would love to meet up if you’re in the area.
Hi all. I just returned from Moscow, where I was researching a chapter for my next book. Here’s a photo from Arbat Street that I think fairly encapsulates the changes undergone by the Russian people and their marketplace.
It is well-known that I have mad love for Adrants. So it’s surprising the Adranters have picked on Stagecoach Island. I mean, this is the campaign that practically started the Second Life gold rush. It’s obvious that the real-world manifestation which Adrants writes about — and the co-opting of the concept of virtual worlds — […]
We all know the power of reputation networks. It is how eBay runs its business. A web of comments for or against a particular vendor drives its sales. Overall, people talking about their experiences with a brand, product or service is how commerce will function. Forget advertising. That’s just fluff. The real brand equity is […]
The posts on these blogs have been pinged so many times by blog spam (“blam?”), I have lost count the times I had to purge them from my inbox. But these two pings to past posts I have decided to approve for publication: Mmm…Mmm…BBQ and Golden Idiots. Here’s why: both blams are contextually right — […]
When I receive impassioned and lucid responses to my posts, I tend to take them out of the “comments” links and set them up front-and-center here. So without further ado, here is a response to Product Placement for Pussies from Matthew Glass: Max, As the CEO of Grand Central Marketing, the agency that produced both […]
I must apologize for the banality and dryness of the last post. Not the first part of it. I really think that the FutureLab blog is a very good read. Much better than this one, it would seem. The last post – which I tellingly forgot to title – is total drivel. What the fuck […]
From Adpulp: Wall Street Journal looks at Craigslist, the free classified service now serving 300 U.S. cities. No one really questions that Craigslist could be bigger — much, much bigger. The company took in a relatively paltry $25 million or so in revenue last year, while its peers among the Internet’s top 10 raked in […]
On an entirely different note, I am at the 2006 Innovative Marketing Conference at Columbia University today and tomorrow. There are some great minds here. The host is none other than Bernd Schmitt, renown author and professor here at the university. He just walked by to ask if I am blogging, and I said yes, […]
I like Bob Garlfield. Though I have never met him, I have read his countless columns and heard him on PBS. I usually like his wit and introspection. Until his latest salvo in Ad Age. Bob goes out of his way to praise a telemarketing cold call. Yes, that’s right. In the age of consumer […]