Category Outdoor

THE VENUE IS THE EXPERIENCE: AWESOME SPORTS EVENTS

This is a crazy cool pictorial of some of the most interesting and “experiential” sporting events ever. What caught my attention was that the venue is in itself an experience, but the action itself is not. In fact, the actual sporting event is practically irrelevant — it could be a football game, a hockey game, […]

PEPSI’S ANSWER TO COKE’S HAPPINESS MACHINE

I’m a fan of live advertising, especially if that experience surprises and delights people — giving them something more than just a message or impression. That’s why I’ve written about Coke’s Happiness Machine campaign — a campaign that tries to faithfully deliver on the brand promise in a way that a tagline just can’t. So […]

DIGITAL TO PHYSICAL: A BILLBOARD POWERED BY TWEETS

The future of our business is in building the bridges between physical and digital experiences. This billboard does just that. Check out the description here. And the campaign — in which tweets that are punctuated with a frowny face will be remedied with free Kraft Jell-O pudding. Check that out here. FULL DISCLOSURE: I work […]

THE BEST OF CANNES IS EXPERIENTIAL

Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]

FORGET POP-UP STORES. GO WITH POP-UP MALLS INSTEAD

Love this. Although I think Puma created the first mega-store composed entirely of shipping containers, a new company called Boxpark is putting dozens of containers together to create  pop-up malls in the UK. The beauty of the concept, obviously, is rooted in the old adage that if you can’t bring Mohammed to the mountain, bring […]

GIANT MATTEL TRACK IS FREAKIN’ COOL

Enlargement is a really easy but truly effective way for brands and products to create experiences. In other words, make shit big and people will be memorably impressed. But a good experiential campaign gives a reason for the largesse, and contextually connects it to an event or physical location. For instance, this campaign for Mattel: Mattel […]

YOU KNOW THE AD BIZ IS SCREWED WHEN…

…this happens. Oh my. Are brands really that desperate for eyeballs? Still, after all these years of realizing that impression-based marketing is dead? I just don’t get it. Can anyone explain to me why this exists?

COKE’S HAPPINESS TRUCK MAKES ME HAPPY

It’s in Rio. And it’s making people happy. What a great truck idea. So simple. So on-brand. So universal. Check it out here.

LIFE OR DEATH OUT-OF-HOME

On average, 1,500 Serbians commit suicide every year, about 40 of them by jumping from Belgrade's bridges. So, the Serbian office of ad agency McCann Erickson created this (Danube) river projection message with the phone number of the local suicide prevention office and the line "you are not alone." Truly experiential? Or not.

OOH GETS EXPERIENTIAL

The role of digital technology cannot be underestimated to deliver and improve physical experiences (stop me if I am droning too much about this topic, btw.) No surprise that billboards — traditionally one of the most static and one-way communication medias – are now increasingly becoming experience-providing brand engagement tools. Just check out these recent examples (although nothing […]

LOVE THIS INSTALLATION! A GREAT PIECE OF ENGAGEMENT.

The idea is solid! Create a giant camera to engage people. But check out how many people take a picture of the picture? Their camera is their phone. What would the brand do differently now that it saw this?   

EXPERIENTIAL MARKETING ARRIVES AT THE NEW YORK TIMES

It's taken years for Stuart Elliot at the New York Times to begin seriously covering the rise of experiential marketing, as he has finally delivered…sort of. Sure, it's taken a cool out-of-home campaign from Kraft in Chicago to get his attention, but at least he's calling it "experiential" in his article. The gist of the […]

EXPERIENTIAL BILLBOARD

Those who know me and read this blog know that I am a sucker for cool out-of-home media like billboards, posters and bus shelters that provide cool and thoughtful experiences for its intended audience. So this quick piece at PSFK is no exception. I just love the simplicity and the use of media for benefit, […]