Category Mobile

AN EXPERIENTIAL WAY TO WATCH THE CHAMPIONS LEAGUE

I’ve suffered this season. I’m an Arsenal fan. So the Champions League (and the Premier League, for that matter) has been an unhappy place for me. But it doesn’t have to be, now thanks to Heineken and AKQA. Check out this live game they developed, so that fans can play along while watching the game […]

EXPERIENTIAL GETS CROWDSOURCED

Love the thinking from Mountain Dew: Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it. But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city "grassroots" promotion tour that was part of Mountain Dew's year-long "DEWmocracy 2" […]

THE HOLY TRINITY: DIGITAL, EXPERIENTIAL AND TRADITIONAL

One of the reasons that I joined Crispin Porter + Bogusky is because it is a traditional ad shop that has wholly adopted the digital medium as its main focus, using social media to drive campaigns rather than the other way around. I am a fervent believer that the future of experiential marketing lies with […]

THE APP EXPERIENCE

I just think this is so cool. Art meets gameplay meets iPhone. I suppose all iPhone apps are experiential in some way, but this type of execution is the tip of the proverbial iceberg in terms of how deep and engaging those app experiences could become.

RINGTONE SYMPHONY

I love this idea. It is art and it is beautiful. There are many examples of people turning technology and gadgetry into something more profound or sublime than its intent. And this, from artist Max Richter, is just that. Anyone have a cell phone client they want to share this with?