Category Microsoft

TOTALLY EXPERIENTIAL…FROM MICROSOFT?

I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. 😉

MICROSOFT IS ALL HARD FOR EXPERIENTIAL

Yeah, I said it. Check this out: the universe’s biggest proponent of digiterati is getting physical. According to this article, Microsoft is getting all experiential: …the world’s largest software maker, will open 75 stores within three years, expanding a retail effort to promote products directly to consumers, Chief Operating Officer Kevin Turner said… ..“They can’t […]