Category Mass Media

BRAND NEW WORLD…NOW FREE!

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]

THE BEST OF CANNES IS EXPERIENTIAL

Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]

SAMPLING FROM TV…FINALLY

Leave it to Pepsi to finally make TV marketing somewhat useful. According to Ad Age, here’s how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of […]

SCHWAG OVER SUPER BOWL!!!!

Can this be the study that finally shows traditional agencies to get with the program? Or at least gets the creatives to spit out their coffee when they find their work outdone by tchotchkes. According to this AdWeek story, a new study released by the Advertising Specialty Institute "found it's not TV, print or radio […]

THE NUMBERS LIE

For a few years now, the two advertising and marketing mediums that have been showing the best growth and acceptance is online marketing and experiential marketing. So it's time to get down to brass tacks. The money may be flowing into Internet marketing, but the results have not. Can the same be said about experiential […]

MY FAVORITE EXPERIENTIAL SPOT

Jim Stengel, former CMO of Procter & Gamble admitted in this interview that this is his favorite commercial.  I write about this because ever since it came out a few years ago, this has been my favorite commercial as well, a spot that is as experiential as it gets. It may have something to do […]

ONE OF THE BEST STUNT CAMPAIGNS I HAVE EVER SEEN!!!

PRODUCT PLACEMENT GETS EXPERIENTIAL

Readers of this blog will know my interest in product placement. It stems from my experiential bent for engagement and context. There’s nothing worse than bad product placement — overt and reeking of commercialism. It’s eyeball hunting at its worst. However, contextual product placement is a different matter altogether. It espouses engagement, and in doing […]

Blowing In the Wind

Well, the Internet has finally surpassed radio. According to this article: eMarketer, a firm that tracks and analyzes spending trends across various media, is pegging Internet ad spending at $21.7 billion, compared to $20.4 billion for radio. eMarketer’s report comes as the Internet already has surpassed outdoor ad spending, and as a recent report from […]

SMART OR DESPERATE?

What do you think? Last night, KFC aired a national TV ad for its new Boneless Variety Bucket in which it placed a sound you might have missed, especially if you are over 30. Only people under the Big 3-0 are expected to be able to hear the Mosquito Ringtone, a frequency of 17.6kHz, since […]

REAL WORLD IS VIRTUAL

I have always maintained that experiential marketing may be even more important in the virtual/online world than it is in the real world (I would love to see a Jack Morton study on that!). So it is no surprise that this blog is becoming inundated with posts about virtual experiences. This post is no different, […]

FOR WHOM THE BELL TOLLS

Mark Burnett is kind of like that blind ferryman on the River Styx, ferrying the vestiges of television advertising and product placement across the river of death to their fated time in the afterlife. Stupid analogy, I know. But I can’t help but think that all of Burnett’s highly successful TV machinations and “breakthrough” programs […]