Category IXMA

LATEST EXPERIENTIAL MARKETING RESEARCH FROM EMF

My good friend, colleague and fellow experiential marketing sherpa Erik Hauser has released the fruits of a four-month project in conjunction with research firm IMI International. You get get the report at the Experiential Marketing Forum. My favorite set of findings so far, with so much more to read…:  All are optimistic about experiential marketing […]

YOU DON’T HAVE TO TOUCH IT TO FEEL IT

Hey folks, sorry for the no-posts. The travel and client demands really add up. Blah! Anyway, I wanted to share with you a piece of work that EMF‘s Erik Hauser has put together to drive home his latest message about experiential marketing: it doesn’t have to be a sampling or event thing. It doesn’t have […]

TAKE THE EXPERIENTIAL FORUM GLOBAL SURVEY!!!!

I strongly urge all to go to this link and complete the short global survey on experiential marketing, sponsored by the IXMA and Brandweek / Adweek. Erik Hauser and his panel of advisers (Barbara, Robert, Bud, etc.) at the IXMA have done a fabulous job putting this survey together and forging an alliance with authoritative […]

IXMA RESEARCH

I’m sure that for many of us experiential marketers and planners, reading white papers and studies on experiential or event marketing is du riguer. Not only do they help us understand the industry better, but they also give ammo to push it into the general marketing dialogue and help clients understand what the hell we […]

GREETINGS FROM CARACAS

I’m writing from a wonderful conference in Caracas, Venzuela called Encuentro Creativo, hosted by a local agency here called ARS Publicidad. ARS is a DDB agency, but it is firmly in the hands of a wonderful family, the Frias. The patriarch, Carlos Eduardo Frias, started the agency 100 years ago, and this is a great […]

International Experiential Marketing Association

I have been privileged to be a founding board member of the International Experiential Marketing Association (IXMA), which was started by a great friend and marketing dynamo named Erik Hauser, founder and CD of Swivel Media out of San Francisco. Erik is quickly becoming the go-to guy when it comes to experiential marketing strategies and […]