Category Food and Drink

COKE’S HAPPINESS TRUCK MAKES ME HAPPY

It’s in Rio. And it’s making people happy. What a great truck idea. So simple. So on-brand. So universal. Check it out here.

EXPERIENTIAL GETS CROWDSOURCED

Love the thinking from Mountain Dew: Typically, a brand event is at least months in the planning — or if not, likely requires hyper mode by the agencies handling it. But while seat-of-the-pants activation may be inadvisable for most events, a 30-day, 69-city "grassroots" promotion tour that was part of Mountain Dew's year-long "DEWmocracy 2" […]

MICRO-LOCAL KIT KAT FLAVORS THE RAGE IN JAPAN

"Developing an intimate understanding of the local market and targeting it creatively has earned Kit Kat the position of number one confectionery brand in Japan," according to this article on Springwise. Nestle's popular candy brand decided that local meant going really local. NestlĂ© recently launched 19 new Kit Kat flavours in Japan that reflect food specialities of […]