Category experiential

What, Me Worry?

I thought we’d build more schools than this. My advertising agency, aptly called School, has a mission to fund projects for impoverished kids across the world and has partnered with Pencils of Promise to build schools in Guatemala, Laos and Ghana. When we started the agency a little over two years ago, we set out […]

2014 Advertising Week (#AWXI) Speech

For those of you interested in the changing face of cause marketing — and the crazy hair flip I’m rocking — here’s a link to a recent speech I was honored to deliver at Advertising Week. Comments and diatribes welcome! http://adweek.mlbam.com/video/topic/94337640/v36709043      

NIGERIA’S FIRST EVER EXPERIENTIAL MARKETING CONFERENCE

I’m really excited to be a part of this conference — XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:

HELLO YOU….

I believe that creativity can solve anything. Yes, I know how trite and flippant that sentence seems. I’ve been trying to avoid writing trite and flippant sentences for as long as I can remember. What I mean is that when imbued with purpose and empathy and fearlessness, the process of creativity can lead to some […]

ALEX BOGUSKY & I TALK ABOUT, UM, “STICKY” EXPERIENTIAL

This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]

BRAND NEW WORLD…NOW FREE!

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]