Category event

THE BEST OF CANNES IS EXPERIENTIAL

Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]

GIANT MATTEL TRACK IS FREAKIN’ COOL

Enlargement is a┬áreally easy but truly effective way for brands and products to create experiences. In other words, make shit big and people will be memorably impressed. But a good experiential campaign gives a reason for the largesse, and contextually connects it to an event or physical location. For instance, this campaign for Mattel: Mattel […]