Category ETM 101

HUMANISM IS THE NEW MARKETING

When the New York Times conducted a study on the reasons why people share news among each other, a ray of light into marketing may (or may not) have been released. You see, according to this study, the five reasons why we like to share digital content rely more on our humanity than digitization and ease-of-use. […]

APPLE’S EXPERIENTIAL SECRETS REVEALED!

Well, sort of. Here’s a great paper from “customer experience authority” Mike Wittenstein. He’s good folks. Solid thinking. You should get the report here and read it thoroughly.

LATEST EXPERIENTIAL MARKETING RESEARCH FROM EMF

My good friend, colleague and fellow experiential marketing sherpa Erik Hauser has released the fruits of a four-month project in conjunction with research firm IMI International. You get get the report at the Experiential Marketing Forum. My favorite set of findings so far, with so much more to read…:  All are optimistic about experiential marketing […]

ALEX BOGUSKY CALLS EXPERIENTIAL MARKETING “GOOD SHIT”

Well, sort of. Here's what he said about our chat together on his show FearLess Q&A: "I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel." […]

THE NEW GOODNESS: MICROSPONSORSHIPS

Ad Age reports that brands are increasingly using a new form of causal marketing: microsponsorships. Instead of throwing a bunch of money at a cause or organization, brands are throwing a little money to a lot of people to pursue their dreams and aspirations. The most visible of these is Pepsi Refresh, in which consumers […]

BRAND NEW WORLD SPEECH: MONTREAL

http://vimeo.com/moogaloop.swf?clip_id=8541760&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ffffff&fullscreen=1 Max Lenderman – Axe, Jones Soda, Xbox et Pepsi : vivre une expérience pour promouvoir la marque from Infopresse on Vimeo.  

EXPERIENTIAL MARKETING DELIVERS RESULTS

Here’s more research to add to the fodder of XM success stories. Two articles today in major US publications point out that experience-based marketing is increasingly a go-to methodology for marketers. The first survey published in Adweek points out that, among other results, “event marketing can increase a consumer’s purchase intent by up to 52 […]

MOST CONTAGIOUS

I love these guys. Especially since I have worked on a few of the campaigns they reference (no disclosure here!). Enjoy the read (in PDF).

Q&A w/Jonathan Tisch, CEO of Loews Hotels

I am pleased to share the thoughts of Jonathan Tisch, who’s new book “Chocolate on the Pillow Are Not Enough: Reinventing the Customer Experience” is a must-read for proponents of experience-based services. Enjoy. 1. If someone has had a bad customer experience, what’s the best way to be heard by the company? It is important […]

COST PER TOUCH

Cost per touch, that controversial measurement tool, is being used by 47.4% of respondents to a recent survey. Even so, another 52.6% said that they have never used it, according to the study by The Experiential Marketing Forum. The study also found: * More than a quarter of respondents (26.4%) said that 50% of their […]

GOOD XM READING

If you’re in need for some edification and inspiration, never fear. Here is some good reading for feeding your brain a bit of goodness: Here’s the first bit: Retailers are reinventing the shopping experience. Are brand marketers being left behind? A discussion featuring Laura Coblentz of Wild Oats, Ed Gawronski of Miller Brewing Co., Lisa […]

MORE PROOF: XM DELIVERS

According to BtoB Magazine: An overwhelming majority (89.2%) of marketers surveyed said they are getting “more value” out of their current events compared with three years ago, and 85.5% said they are implementing the same number of events or more than they were three years ago. More than a third (36.5%) cited experiential marketing as […]

IXMA SURVEY RELEASED

In an ongoing effort to promulgate key learnings in the experiential marketing field, the IXMA has released its first of many surveys. This has been a great undertaking by Erik Hauser and the team at the IXMA and EMF. (Full disclosure, I am quoted in the release.) I hope this is an early but significant […]