Category Current Affairs

Occupy Spawns A Pretty Cool (and Experiential) Accessory

I love this idea: a bandana designed specifically for protesting.  The Guy Fawkes-inspired bandana can be worn half over or entirely over the face, giving a bit of anonymity to Occupy activists. The bandana also includes protest tips and phone numbers for legal aid and the ACLU. (That’s so freakin’ cool.) According to the creator, […]

THE BEST OF CANNES IS EXPERIENTIAL

Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]

EXPERIENTIAL TV

Here’s another example of experiential campaigns being concoted in order to create compelling content. This time, it comes from over the pond for English tea brand Yorkshire. The brand, owned by Taylors of Harrogate, has sent a group of staff on a US road trip to meet British expats yearning for a ‘proper’ cup of […]

ALEX BOGUSKY CALLS EXPERIENTIAL MARKETING “GOOD SHIT”

Well, sort of. Here's what he said about our chat together on his show FearLess Q&A: "I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel." […]

ALEX BOGUSKY & I GET FEARLESS TOMORROW / 12PM MST

I'm stoked. And wholly flattered. Alex has invited me to the FearLess Cottage for a chat, streamed live online at JustinTV. It's on tomorrow at 12pm MST. Check it out here.

NISSAN UK DITCHES ADS, GOES EXPERIENTIAL

Thanks to a heads-up from Keith McIntyre, UK's Marketing is reporting that "Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing…. It follows the marque's decision to become the official automotive partner of The O2, replacing BMW, and the announcement that it is to set up an […]

LI NING IS AD AGE’S MARKETER OF THE YEAR IN CHINA

Read the story here. Ad Age says that "Li Ning, a sportswear brand most consumers around the world have never heard of, is a leading contender to become China's first truly global brand." But if you want to read about the real story of Li Ning and how its rise will affect brandign and marketing for […]

SCHWAG OVER SUPER BOWL!!!!

Can this be the study that finally shows traditional agencies to get with the program? Or at least gets the creatives to spit out their coffee when they find their work outdone by tchotchkes. According to this AdWeek story, a new study released by the Advertising Specialty Institute "found it's not TV, print or radio […]

SOME NEWS OF NOTE

Here's a good one! Microsoft is planning on opening a number of proprietary brand stores throughout the United States. Taking a page out of the Apple playbook, the PC giant is planning on improving its brand image and access with the stores. According to this article in the New York Times: The company had hired […]

FOUR FOR MONDAY

Here’s a smidgen of some interesting work that has caught the eye of this humble blogger. First of all, I’m a sucker for a good truck. That’s right. Back to my roots as a guerrilla marketer, back when a good truck and a fun team would hit the road to the delight of millions of […]

An Update in Four Parts

So, I hear there was some deal between something called YouTube and a company called Google. Huh. I wonder how that’s going to shake out. In the meantime, here’s a few tidbits that I offer up in penitence for my lack of posts lately: 1. So, apparently, the funnel has been flipped. That’s what Joe […]

XM for Loyalty

Proponents of experiential marketing all talk about the power of the practice to get new customers. The annual surveys promulgated by Jack Morton generally focus on the astounding effectiveness of XM — events, sampling and demos, mostly — on getting people to try products, buy them and recommend them to their friends. Now comes rumblings […]

DOLPHINS LIKE EXPERIENTIAL

Yes, that’s right: dolphins dig XM. They flip for it. (Ha!) According to this article, the Miami Dolphins are spending $250 million to renovate their stadium. But that’s not the interesting part. The interesting part is what they are spending the money on: “…the hiring of a New York City design firm known for trendy […]