Category Buzz

NIGERIA’S FIRST EVER EXPERIENTIAL MARKETING CONFERENCE

I’m really excited to be a part of this conference — XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:

THE VENUE IS THE EXPERIENCE: AWESOME SPORTS EVENTS

This is a crazy cool pictorial of some of the most interesting and “experiential” sporting events ever. What caught my attention was that the venue is in itself an experience, but the action itself is not. In fact, the actual sporting event is practically irrelevant — it could be a football game, a hockey game, […]

Occupy Spawns A Pretty Cool (and Experiential) Accessory

I love this idea: a bandana designed specifically for protesting.  The Guy Fawkes-inspired bandana can be worn half over or entirely over the face, giving a bit of anonymity to Occupy activists. The bandana also includes protest tips and phone numbers for legal aid and the ACLU. (That’s so freakin’ cool.) According to the creator, […]

BEST CAR CAMPAIGN OF THE YEAR…EXPERIENTIALLY

Absolutely awesome way to prove a point! And it’s a great example of spanning the digital-to-physical bridge.

HUMANISM IS THE NEW MARKETING

When the New York Times conducted a study on the reasons why people share news among each other, a ray of light into marketing may (or may not) have been released. You see, according to this study, the five reasons why we like to share digital content rely more on our humanity than digitization and ease-of-use. […]

DIGITAL TO PHYSICAL: A BILLBOARD POWERED BY TWEETS

The future of our business is in building the bridges between physical and digital experiences. This billboard does just that. Check out the description here. And the campaign — in which tweets that are punctuated with a frowny face will be remedied with free Kraft Jell-O pudding. Check that out here. FULL DISCLOSURE: I work […]

WHY BORDERS WENT BELLY UP

Interesting read here about why Borders imploded. The quote I took away is this: If you’re a retailer, loyal and engaged customers are six times more likely to visit your locations. Consumers are looking to be delighted, and only real brands that can engage customers can do that. Loyal customers follow “The Rule of Six”: […]

Oi Vey! A Yiddish Phone Is An Experience In Itself

We tend to think of experiential marketing as a “physical” activity — events, demos, sampling, retailtainment, etc. Progressive marketers are now building bridges between the physical to the digital — just check out all the Cannes winners this year and last. But we tend to forget that the product is an experience, too. At CP+B, […]

THE BEST OF CANNES IS EXPERIENTIAL

Many may disagree, but I think the Titanium and Integrated Lion awarded at Cannes is the most important (not the most prestigious) award. It is a thoroughly modern category, one that looks at a campaign holistically and not just as executional pieces like film, print and cyber. A Titanium award is also often very experiential […]

YOUR OWN BESPOKE RECORD, COURTESY OF THE KAISER CHIEFS

Talk about consumer empowerment! Radiohead had a pay-what-you-want model for an album. And now the Kaiser Chiefs have a take-what-you-want-and-get-paid model that takes crowd-sourcing in the music industry into a whole new realm. Working with Wieden + Kennedy London, the band let’s their fans to create and then sell their own personalized version of the […]

IS GOING INTO SPACE THE BEST PROMO PRIZE EVER?

I’ve been waiting for this day, and it has come: going into space is now a grand prize for a c-store promotion. 7-Eleven is sending someone into space as part of a campaign around the Steven Spielberg-produced Paramount sci-fi horror feature “Super 8,” which hits theaters next week. The capstone in the effort is an […]

SAMPLING FROM TV…FINALLY

Leave it to Pepsi to finally make TV marketing somewhat useful. According to Ad Age, here’s how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of […]

BACK BY POPULAR DEMAND: BOGUSKY SAYS EXPERIENTIAL IS “GOOD SHIT”

I’ll be totally transparent: I’ve never made it past the three-minute mark on this “interview.” I just have a hard time seeing myself on camera, especially next to a guy who, I think, makes it a point to be the smartest guy in the room. I dig Alex. I give him much respect and applaud […]