Category Bullshit

In Honor of Quitting Smoking, Here’s a (Vain) Interview Conducted As I Smoke

(I know, I know. I’m vain.) This was an interview done in Montreal. Where else can I smoke so freely? But seriously. I’m done with the ciggies. Don’t offer me any, okay? Especially when I’m drinking. Or giving interviews.

IS GOING INTO SPACE THE BEST PROMO PRIZE EVER?

I’ve been waiting for this day, and it has come: going into space is now a grand prize for a c-store promotion. 7-Eleven is sending someone into space as part of a campaign around the Steven Spielberg-produced Paramount sci-fi horror feature “Super 8,” which hits theaters next week. The capstone in the effort is an […]

YOU KNOW THE AD BIZ IS SCREWED WHEN…

…this happens.¬†Oh my. Are brands really that desperate for eyeballs? Still, after all these years of realizing that impression-based marketing is dead? I just don’t get it. Can anyone explain to me why this exists?

BACK BY POPULAR DEMAND: BOGUSKY SAYS EXPERIENTIAL IS “GOOD SHIT”

I’ll be totally transparent: I’ve never made it past the three-minute mark on this “interview.” I just have a hard time seeing myself on camera, especially next to a guy who, I think, makes it a point to be the smartest guy in the room. I dig Alex. I give him much respect and applaud […]

BRINGING VIDEO GAMES TO LIFE?

Sony has rolled out a live scavenger hunt to promote its game title Gran Turismo 5 "in which 12 teams of two participated, ending in an all-out party where the winning team was announced. Dedicated gamers ran around the city, searching for Lamborghinis, Ferraris, Audis and Teslas at historic locations like the Golden Gate Bridge […]

AN INTERVIEW WHERE MY HAIR LOOKS PRETTY GOOD

http://vimeo.com/moogaloop.swf?clip_id=13524355&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 From the Horse's Mouth, vol 7: Max Lenderman from Goose Educational Media inc. on Vimeo.

ALEX BOGUSKY CALLS EXPERIENTIAL MARKETING “GOOD SHIT”

Well, sort of. Here's what he said about our chat together on his show FearLess Q&A: "I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel." […]

ALEX BOGUSKY & I GET FEARLESS TOMORROW / 12PM MST

I'm stoked. And wholly flattered. Alex has invited me to the FearLess Cottage for a chat, streamed live online at JustinTV. It's on tomorrow at 12pm MST. Check it out here.

COUPON BILLBOARDS = FUNNY & EXPERIENTIAL

http://creativity-online.com/video/player.swf

DESPICABLE MARKETING? THE JONESES SHOW US THE NEW FACE OF PERSUASION

So, have you heard about the new movie comign out called The Jonses? Here's a brief description:    When the gorgeous Kate and Steve Jones (Moore and Duchovny) move into a wealthy suburb with their equally alluring teens Jenn and Mick (Heard and Hollingsworth), the locals notice their fabulous clothes, gadgets and cars. And of […]

THE ART OF MARKETING PODCAST

Thought I would share this podcast from interviews at The Art of Marketing conference in Toronto where I spoke with Seth Godin, Sally Hogshead, Mitch Joel, Dan Heath and others. Hope I didn't babble too much.

EXCITING NEWS

I can confirm the rumors: I have left GMR Marketing to assume the title of Director of OuterActive at the most awarded agency of the 21st century: Crispin, Porter + Bogusky. It's a big step for me and my family, and hopefully a big leap for the experiential marketing industry. I look forward to the […]

I LOVE THIS: PROM PONG

How cool is this? http://vimeo.com/moogaloop.swf?clip_id=8170562&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 Pong Prom from Ed Keeble on Vimeo.