Category BRANDISTAN

SCHOOL HAS LAUNCHED

If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]

Occupy Spawns A Pretty Cool (and Experiential) Accessory

I love this idea: a bandana designed specifically for protesting.  The Guy Fawkes-inspired bandana can be worn half over or entirely over the face, giving a bit of anonymity to Occupy activists. The bandana also includes protest tips and phone numbers for legal aid and the ACLU. (That’s so freakin’ cool.) According to the creator, […]

BRAND NEW WORLD: AdAge’s Peak Into India and China

Although reading Brand New World is a better idea, you can get a glimpse into the massive paradigm shifts in India and China in these reports from AdAge. Here’s a run-down: CHINA 1. Largest internet market in the world China has become the world’s largest internet market with nearly 480 million users (with 277 million […]

BEST CAR CAMPAIGN OF THE YEAR…EXPERIENTIALLY

Absolutely awesome way to prove a point! And it’s a great example of spanning the digital-to-physical bridge.

DIGITAL TO PHYSICAL: A BILLBOARD POWERED BY TWEETS

The future of our business is in building the bridges between physical and digital experiences. This billboard does just that. Check out the description here. And the campaign — in which tweets that are punctuated with a frowny face will be remedied with free Kraft Jell-O pudding. Check that out here. FULL DISCLOSURE: I work […]

APPLE’S EXPERIENTIAL SECRETS REVEALED!

Well, sort of. Here’s a great paper from “customer experience authority” Mike Wittenstein. He’s good folks. Solid thinking. You should get the report here and read it thoroughly.

MICROSOFT IS ALL HARD FOR EXPERIENTIAL

Yeah, I said it. Check this out: the universe’s biggest proponent of digiterati is getting physical. According to this article, Microsoft is getting all experiential: …the world’s largest software maker, will open 75 stores within three years, expanding a retail effort to promote products directly to consumers, Chief Operating Officer Kevin Turner said… ..“They can’t […]

Oi Vey! A Yiddish Phone Is An Experience In Itself

We tend to think of experiential marketing as a “physical” activity — events, demos, sampling, retailtainment, etc. Progressive marketers are now building bridges between the physical to the digital — just check out all the Cannes winners this year and last. But we tend to forget that the product is an experience, too. At CP+B, […]

ADVERTISING HAS A FORK STICKING IN IT

Even Al Reis says advertising is dead in this long but rather good (for Al Reis) article in Ad Age. Why is it dead? All you have to do is read the last two sentences of the article: As a brand expands into different varieties and different categories, the brand itself loses its ability to […]

YOU KNOW THE AD BIZ IS SCREWED WHEN…

…this happens. Oh my. Are brands really that desperate for eyeballs? Still, after all these years of realizing that impression-based marketing is dead? I just don’t get it. Can anyone explain to me why this exists?

COKE’S HAPPINESS TRUCK MAKES ME HAPPY

It’s in Rio. And it’s making people happy. What a great truck idea. So simple. So on-brand. So universal. Check it out here.

ATTENTION MARKETERS! THIS IS WHAT YOU SHOULD BE DOING!!!!!

I am so happy to come across this campaign from StrawberryFrog, because if nothing else, it has reinstated my belief in the industry of which I am a part. It has pretty much taken this past day/week/month/year of grinding out brand campaigns and trying to sell ice cream to eskimos and erased all my thoughts […]

AND THE POOR SHALL INHERIT THE MALL

We are poorer. So these figures should come at no surprise: Shoppers saved $3.7 billion using coupons in 2010, a 5.7% increase from 2009, according to a year-end report from Valassis. And marketers distributed a record 332 billion coupons for consumer packaged goods, exceeding last year's record by 6.8% or 21 billion coupons. The average face […]