Category Books

HELLO YOU….

I believe that creativity can solve anything. Yes, I know how trite and flippant that sentence seems. I’ve been trying to avoid writing trite and flippant sentences for as long as I can remember. What I mean is that when imbued with purpose and empathy and fearlessness, the process of creativity can lead to some […]

BRAND NEW WORLD: AdAge’s Peak Into India and China

Although reading Brand New World is a better idea, you can get a glimpse into the massive paradigm shifts in India and China in these reports from AdAge. Here’s a run-down: CHINA 1. Largest internet market in the world China has become the world’s largest internet market with nearly 480 million users (with 277 million […]

LI NING IS AD AGE’S MARKETER OF THE YEAR IN CHINA

Read the story here. Ad Age says that "Li Ning, a sportswear brand most consumers around the world have never heard of, is a leading contender to become China's first truly global brand." But if you want to read about the real story of Li Ning and how its rise will affect brandign and marketing for […]

GREAT PRAISE FROM THE GODFATHER OF EXPERIENCE

I am so stoked and humbled by this, from Joe Pine. What can one say when praised by someone they truly admire? Thanks Joe! It means a great deal.

BRAND NEW WORLD IS NOW AVAILABLE!!!!

Brand New World has now been published in Canada and will soon be (hopefully) available in the US and across the world. For anyone wishing to get a copy (or copies!!!!!), you can find it on Amazon.ca, Chapters.Indigo, and Concordia University Bookstore, or at any major bookstore in Canada. I'm proud of this work, and […]

THE FIRST BOOK REVIEW

David B. Wolfe, author of “Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority” and the forthcoming “Firms of Endearment” (I love that title!), is a marketing guru and a deep thinker when addressing experiential marketing and the new marketing revolution. His blog, Agelesss Marketing, is a must-read for thoughtful […]