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SCHOOL HAS LAUNCHED

If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]

HELLO YOU….

I believe that creativity can solve anything. Yes, I know how trite and flippant that sentence seems. I’ve been trying to avoid writing trite and flippant sentences for as long as I can remember. What I mean is that when imbued with purpose and empathy and fearlessness, the process of creativity can lead to some […]

ALEX BOGUSKY & I TALK ABOUT, UM, “STICKY” EXPERIENTIAL

This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]

THIS IS WHAT BOGUSKY THINKS ABOUT ME….

  This is what Alex said about the interview: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I not be strangely flattered?

DIGITAL: JOSE CUERVO’S CUE THE CAB

  This is by far the easiest way to call a cab wherever you are. Not only did we win plaudits for a very easy-to-use app, progressive groups applauded our social responsibility message.

TRADITIONAL: AXE HAIR

  This cinema ad used the movie-watching occasion to celebrate the hair play that goes on between guys and girls, and use a cool medium like shadow puppets to surprise and delight the audience.

TRADITIONAL: WRIGLEY’S 5 GUM

  Being part of a core product launch team is one of the most exciting facets of creative direction. The slate is entirely clean, and it takes better than great ideas to fill it. 5 Gum has become Wrigley's best and most profitable product launch ever, and continues to deliver on its stimulating premise.