Yeah, I said it.
Check this out: the universe’s biggest proponent of digiterati is getting physical. According to this article, Microsoft is getting all experiential:
…the world’s largest software maker, will open 75 stores within three years, expanding a retail effort to promote products directly to consumers, Chief Operating Officer Kevin Turner said…
..“They can’t stand back idly by and watch Apple infiltrate from a consumer perspective,” Miller said. “This is Microsoft’s idea of how they counter that.”
Well, yeah. No shit. And then the kicker:
Microsoft also said it will give partners tools, training and incentives totaling $5.8 billion to help them sell its products during the fiscal year that started July 1.
Billion? You know that customer experience is at the heart of this strategy.
Am I the first to pick up on this? Folk this is huge. Microsoft has woken up to experiential marketing.
Welcome. Let’s party.