Yeah, I said it.

Check this out: the universe’s biggest proponent of digiterati is getting physical. According to this article, Microsoft is getting all experiential:

…the world’s largest software maker, will open 75 stores within three years, expanding a retail effort to promote products directly to consumers, Chief Operating Officer Kevin Turner said…

..“They can’t stand back idly by and watch Apple infiltrate from a consumer perspective,” Miller said. “This is Microsoft’s idea of how they counter that.”

Well, yeah. No shit.  And then the kicker:

Microsoft also said it will give partners tools, training and incentives totaling $5.8 billion to help them sell its products during the fiscal year that started July 1.

Billion? You know that customer experience is at the heart of this strategy.

Am I the first to pick up on this? Folk this is huge. Microsoft has woken up to experiential marketing.

Welcome. Let’s party.

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