Talk about consumer empowerment! Radiohead had a pay-what-you-want model for an album. And now the Kaiser Chiefs have a take-what-you-want-and-get-paid model that takes crowd-sourcing in the music industry into a whole new realm. Working with Wieden + Kennedy London, the band let’s their fans to create and then sell their own personalized version of the album:
Fans can create – and sell – their own bespoke versions of the new album, The Future Is Medieval, by picking 10 songs out of 20 and designing their own artwork before they download their album from the Kaiser Chiefs website. The process also gives them their own web page, banner ads for their blog, posters and social media tools to advertise their album. For every album they sell they get one Pound Sterling. And if they don’t want to create one, they can simply pick from versions that others have created.