FORGET POP-UP STORES. GO WITH POP-UP MALLS INSTEAD

Love this. Although I think Puma created the first mega-store composed entirely of shipping containers, a new company called Boxpark is putting dozens of containers together to create  pop-up malls in the UK.

The beauty of the concept, obviously, is rooted in the old adage that if you can’t bring Mohammed to the mountain, bring the mountain to Mohammed. And if you’re not getting the analogy, the consumer is Mohammed and the store is the mountain.

With shoppers increasingly averse to going shopping — preferring to do it online, for instance — retailers are going to have no choice but explore ways to bring their wares to people at times and places that are best suited to them. So expect a lot more pop-up activity in the near future.

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