SCREEN-BASED MEDIA IS GAME-FOCUSED

In support of the (obvious) contention that the only experiential screen-based media is game-centric, here’s a quick reminder:

John Riccitiello, CEO of Electronic Arts took the stage at the Ad Age Digital conference to make a pitch to advertisers: in terms of reach, games are bigger than all forms of entertainment, even and especially TV. “People spend a lot more time with video games than anything else,” Riccitiello said.

No duh.

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