What a great example of an idea permutating throughout the system. After the success of the "Imported from Detroit" spots aired during the Super Bowl, Chrysler's agency Weiden & Kennedy is working on transforming teh dealerships into Detroit embassies.
According to this article in Ad Age, "Chrysler will launch a line of merchandise in the next few weeks to help dealers capitalize on the buzz of the Super Bowl commercial and the new brand tagline"
I can't wait to see the execution. I hope it doesn't disappoint, because the idea is simply brilliant.