We are poorer. So these figures should come at no surprise:
Shoppers saved $3.7 billion using coupons in 2010, a 5.7% increase from 2009, according to a year-end report from Valassis. And marketers distributed a record 332 billion coupons for consumer packaged goods, exceeding last year's record by 6.8% or 21 billion coupons.
The average face value–$1.46–rose 6.6% from the previous year. Redemption volume gained 3.1% to 3.3 billion.