One of the greatest handicaps to promoting experiential marketing around the world is the dearth of research on the subject. We can all talk the talk, but can experiential marketing walk the walk? The latest effort from the Experiential Marketing Forum may prove to be the answer we are looking for.
Please, take this survey and join fellow experiential marketers from around the world in this unprecendented endeavor. The revolution has already started, and this link may prove to be the decisive battle.