On average, 1,500 Serbians commit suicide every year, about 40 of them by jumping from Belgrade's bridges. So, the Serbian office of ad agency McCann Erickson created this (Danube) river projection message with the phone number of the local suicide prevention office and the line "you are not alone."

Truly experiential? Or not.


  1. Valentin · · Reply

    I think it would be much more experiential if there was a guy standing on a bridge telling me: Whatsup? You wanna beer? (dont take it literally, but that`s what would make a person FEEL that he is not alone).

  2. If it can save a life, just one, it is truly experential.

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