When the gorgeous Kate and Steve Jones (Moore and Duchovny) move into a wealthy suburb with their equally alluring teens Jenn and Mick (Heard and Hollingsworth), the locals notice their fabulous clothes, gadgets and cars. And of course start trying to keep up with them. But the Joneses aren't a family: they're a team of marketing experts whose performances are measured by how they affect sales in this town. And as they work to keep their boss (Hutton) happy, their neighbours (Headley and Cole) are paying a heavy price.
The topic has been hotly contested in the Experiential Marketing Forum. Party because of this story that got picked up by the New York press.
The general concensus is that this is bad. But is it? I mean, it's kind of experiential. It's personal. It's contextual and memorable. All of that is pretty good, innit? Except for the non-disclosure part. But is that so wrong?