Why is it experiential? Because those who use the packaging will know the story of why it exists. And how it helps the world.
Max, thank you for the lead on this cool experience to change the way we purchase our shoes.
If you were privy to the info and data, can you please share it through your writings or blog. I would love to read the insights from Yves.
Puma was highly creative with this new packaging design. We will see more of this in the future. Contract Packaging providers will be working with designers to create more innovative packaging that not only looks cool but also is more sustainable. It is going to be exciting in the next few years as packaging providers begin to see more opportunities to innovate.
But… it’s still a box (albeit ‘in a bag’) and still uses cardboard! Am I missing something here? Those ‘bags’ aren’t exactly environmentally friendly either. I like the design and the campaign, I like Puma too, but what they’ve come up with doesn’t pair too well with how they’re selling the idea.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Join 3,003 other followers