Readers of this blog know that I rarely mix business with pleasure. In other words, I tend not to write about my clients' campaigns and my role as ECD on their business. But I'd like to share this campaign, as it has swept the awards circuit for promotional ideas including the Effie, the Reggie and the Pro Award (which was handed out late last week).

The program leveraged consumers’ social-networking skills to create a never-been-done-before promotion that sent 300 people on a trip to the destination of their choosing.

Now in its 16th year, the Pro Awards recognize outstanding promotion marketing campaigns in the United States. Finalists are automatically entered into the international Globes competition to compete for Best Promotion in the World.

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