InsidaIn the book Brand New World, I touch on the notion that exclusive and limited-edition brands (and the marketing around them) will be a prevalent form of beating consumer malaise, and more importantly, brand piracy. 

So check out this "limited edition" magazine! Swedish magazine Tare Lugnt have released their third issue as a tattoo!!!!

What an experiential thought! To the extreme. Click here to see how it was, um, published.

And certainly, no one can copy this experience. What an amazing, and totally brilliant, idea.

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