A short blurb on PSFK presents a new advertising medium: fruit. It seems Chinese farmers have discovered how to grow a logo on fruit. Yippee!
A friend of PSFK recently sent us some pictures of a designer fruit made in Dongguan, China. The premise seems to be a marketing sticker applied at some point during development enabling the unique on-fruit design. The clearly customizable logo opens up a world of food branding possibilities. We can’t wait to take a bite out of the Chiquita banana woman.
How many marketers in the US do you think are salivating at the prospect of their faltering logos grown into millions of peaches? Too many, I’m afraid. Way too many.