Kudos to Adweek in putting up a profile of Steve Lambert, who has launched an anti-ad project called Add Art. Basically, he has worked with Mozilla’s (Firefox) free ad blocker add-on to create a project that inserts fine art in place of banner ads and other online advertising when viewing pages on Firefox.

Brilliant. Another example of the growing empowerment of the consumer, and a resounding example of art trying to subvert commerce — something that is usually done the other way around.

Anyone who knows about the advertising ban in Sao Paulo would quickly equate this project int eh virtual world with the efforts of the Brazilians to clean up their own visual pollution. More of this in the upcoming book….

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