A recent article in Ad Age points out that:
Much has been made about how to prevent ad zapping, but it looks as if dancing and singing might just do the trick. An Advertising Age survey of media-buyer projections of commercial ratings for the fall season reveals that Fox’s “American Idol” and ABC’s “Dancing with the Stars” will have the highest “C3” ratings — those households that will watch the ads within three days of a program’s original air date.
This just goes to show what I saw in India how the power of Bollywood — as content and mindset – could prove to be a seminal influence on entertainment going forward in this country. This topic is covered in my forthcoming book, still untitled, in spring 2009 from Harper Collins.