Readers of this blog — which I am remiss to update frequently (mea culpa) — remember my post about the popular video game Guitar Hero.

It is no surprise, therefore, that my good friend Erik Hauser has written a better column (in Ad Rants, no less) on the subject.

His tidy but ADD-riddled missive about how Guitar Hero can help marketers understand the sweeping forces of the new, experience-based engagements is a must-read.

Hey, we know what consumers are demanding from their brands and services. The signs are popping up everywhere.

PS. Sorry for the dearth of posts. I’m in the throes of finishing my second book — still untitled — and time is at a premium.

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