Here’s more research to add to the fodder of XM success stories. Two articles today in major US publications point out that experience-based marketing is increasingly a go-to methodology for marketers.

The first survey published in Adweek points out that, among other results, “event marketing can increase a consumer’s purchase intent by up to 52 percent.” That’s no number to ignore.

The second survey appears on CNN, from Jack Morton. As we in the industry already witness, experiential marketing is a growing business. Check out all the eye-opening results at www.jackmorton.com.

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