I’m not sure why I haven’t posted this from AdWeek before. It’s been on my desktop for a few weeks. It provides an ample round-up of some of the experiential work being done in the US. (Albeit, some of the examples are a bit dated.)
The second article from MediaPost is a bit more self-serving: I’m quoted in it. It deals with social networks and how brands are trying to cash in.
The third article is from Ad Age and presents a story about Unilever’s major ad buy for the Super Bowl that came outside of it’s traditional agencies. Interesting, indeed.