ETM 101: THREE ARTICLES OF NOTE

I’m not sure why I haven’t posted this from AdWeek before. It’s been on my desktop for a few weeks. It provides an ample round-up of some of the experiential work being done in the US. (Albeit, some of the examples are a bit dated.)

The second article from MediaPost is a bit more self-serving: I’m quoted in it. It deals with social networks and how brands are trying to cash in.

The third article is from Ad Age and presents a story about Unilever’s major ad buy for the Super Bowl that came outside of it’s traditional agencies. Interesting, indeed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: