This is why I got in this game. This is why I am proud to be an experiential marketer. When I first learned of this campaign, I actually shed a tear. Amazing stuff. I am so indebted to Ryan at Gigunda Group for creating this “campaign,” in that not only has he and his team created something compelling and extraordinary, he has actually changed the world around us…for the better.
I am moved beyond description every time I see this. I just presented the clip at a conference in Sydney, and I could literally feel the hearts and minds of the audience metaphorically sigh in empathy and sublime appreciation for being human.