Hey folks, sorry for the no-posts. The travel and client demands really add up. Blah!
Anyway, I wanted to share with you a piece of work that EMF‘s Erik Hauser has put together to drive home his latest message about experiential marketing: it doesn’t have to be a sampling or event thing. It doesn’t have to be tactile. (I’m on the fence with this point.)
Experiential marketing can encompass everything, including TV. He uses this video to prove the point. Is the clip experiential? You decide.