Well, the Internet has finally surpassed radio. According to this article:
eMarketer, a firm that tracks and analyzes spending trends across various media, is pegging Internet ad spending at $21.7 billion, compared to $20.4 billion for radio. eMarketer’s report comes as the Internet already has surpassed outdoor ad spending, and as a recent report from equity firm Veronis Suhler Stevenson predicts that the Internet will displace television as the No. 1 ad medium by 2011.
In other non-related but equally telling news:
New consumer research from Leichtman Research Group, Inc. based on a survey of 1,300 households throughout the United States, found that over one in every five households in the United States now have a Digital Video Recorder, up from about one in every thirteen households just two years ago.
Other key findings include:
The mean household income of DVR owners is 33% above average
53% of DVR owners say that they have an HDTV set
45% of DVR owners record five or fewer programs per week
84% of DVR owners rate the ability to skip commercials as very important
Only 8% of DVR owners say it is the greatest benefit of having a DVR
Does anyone still believe that traditional forms of advertising are going to be relevant in 10 years?