Blowing In the Wind

Well, the Internet has finally surpassed radio. According to this article:

eMarketer, a firm that tracks and analyzes spending trends across various media, is pegging Internet ad spending at $21.7 billion, compared to $20.4 billion for radio. eMarketer’s report comes as the Internet already has surpassed outdoor ad spending, and as a recent report from equity firm Veronis Suhler Stevenson predicts that the Internet will displace television as the No. 1 ad medium by 2011.

In other non-related but equally telling news:

New consumer research from Leichtman Research Group, Inc. based on a survey of 1,300 households throughout the United States, found that over one in every five households in the United States now have a Digital Video Recorder, up from about one in every thirteen households just two years ago.

Other key findings include:

The mean household income of DVR owners is 33% above average
53% of DVR owners say that they have an HDTV set
45% of DVR owners record five or fewer programs per week
84% of DVR owners rate the ability to skip commercials as very important
Only 8% of DVR owners say it is the greatest benefit of having a DVR

Does anyone still believe that traditional forms of advertising are going to be relevant in 10 years?

2 comments

  1. Hi, I came across another study on the internet.. might be some interest to you. Mailing it to you!

  2. yashesh shethia · · Reply

    Just going to get more and more bizzare – ads popping up on the HUD in your set of wheels while you drive to work – or crawl to work! 😉
    Guess by then we would have complete control what and when we want to be ‘intruded’ by ads!

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