A Dress Show for Salad Dressing

Here’s a pretty cool idea. Something on the lighter side. Let’s start this week with a little salad. Check this out, from Ad Age:

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Lettuce-trimmed ball gowns, walnut necklaces and fruity bikinis? Yes, you read that right. Salad dressing giant Wish-Bone hosted its second-annual summer salad fashion show in Grand Central’s Vanderbilt Hall.

A cross between a fashion show and a fruit-and-vegetable stand, Wish-Bone’s event featured garments that could be eaten after the show.

The piece de resistance, however, was the show’s ending piece, designed by fashion icon duo Heatherette (designers Richie Rich and Traver Rains) — an Ambrosia Wedding Salad Dress, complete with an array of pineapples, mangoes, oranges and kiwis and a few Heatherette touches of glitter, tulle and feathers. This ensemble was for the “prom princess buffet on the go.”

“Project Runway” mentor Tim Gunn was the emcee.

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Using the concept “Express your salad style,” the show incorporated the idea of consumer participation. Wish-Bone asked its consumers to create recipes conveying their salad style. The two winning recipes — “Red Hot Mama Salad” and “Cucumber and Pear Carpaccio Salad” — inspired two original dresses from costume designer Chris March that were presented at the show. Who would’ve thought wearing a grill with salmon on your head would look hot?

Okay, kind of silly right? But not if you think a little deeper into the insight and the people the brand is trying to reach. Plus, how often do you hear of a salad dressing making headline?

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