SMART OR DESPERATE?

What do you think?

Last night, KFC aired a national TV ad for its new Boneless Variety Bucket in which it placed a sound you might have missed, especially if you are over 30.

Only people under the Big 3-0 are expected to be able to hear the Mosquito Ringtone, a frequency of 17.6kHz, since hearing deterioration begins at 20.

The Mosquito Device was invented by Howard Stapleton of Compound Security Systems and is now a popular ringtone among teenagers who don’t want nearby adults to hear incoming cell phone messages.

KFC is offering $10 Boneless Variety Bucket gift checks to the first 1,000 people who tell the Louisville, Ky.-based company, via its Web site, where the tone was embedded. It’s just another way the company is working to keep viewers watching its ads.

Keep reading here.

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