Guerrilla Warfare

I got this in the inbox a while back: Greenpeace activists performed an amusing and savvy intervention on a Kleenex commercial shoot in Times Square, effectively hijacking their ad campaign, and shutting down the shoot for the rest of the day (March 24th 2007).

One comment

  1. Excellent way to leverage their own campaign. But would they be airing this online? Or is viral the only way to spread this interruption?
    I mean, they still would have got their campaign executed, right? It was only the shoot that was packup up…Or has the campaign also been stalled?

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