GOOD XM READING

If you’re in need for some edification and inspiration, never fear. Here is some good reading for feeding your brain a bit of goodness:

Here’s the first bit:

Retailers are reinventing the shopping experience. Are brand marketers being left behind? A discussion featuring Laura Coblentz of Wild Oats, Ed Gawronski of Miller Brewing Co., Lisa Klauser of Unilever N.A., Dee McLaughlin of Virgin Entertainment and Charlie Tarzian of CoActive Marketing.

Download the PDF. Download the_hub17_roundtable.pdf

Or how about this? Is this a good idea?:

Why settle for an embroidered logo when you can have a four-color, 14.5 x 16.75-inch print-quality ad on the shirts of employees in big box retailers, sports stadiums, theme parks, state fairs, supermarkets, gas stations and drugstores?

Read the story here.

And experiential marketing is going global. I wrote about “tryvertising” before in Experience the Message. Now the concept is taking hold overseas:

Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions.

Read it here.

Kind of like what Verizon is doing as an industry first. Find out what that is here.

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