In an ongoing effort to promulgate key learnings in the experiential marketing field, the IXMA has released its first of many surveys. This has been a great undertaking by Erik Hauser and the team at the IXMA and EMF. (Full disclosure, I am quoted in the release.)
I hope this is an early but significant step in promoting our industry and the practices it espouses. Please get the survey here.
And for more learnings, check out this blog’s section called ETM 101. Happy reading.